Privacy and advertising measurement

Controller and privacy contact

The person responsible for decisions about data handled through this website is Dr. Richard Lemos, CREFITO-2 422747-F. Privacy requests may be sent to dr.richardlemos@gmail.com.

Data and purposes

To deliver and protect the website, the hosting infrastructure may process necessary technical data such as IP address, date, time, page accessed, browser and security logs. The website has no clinical form. If you choose to contact the professional through WhatsApp or email, the information you provide is used to answer, arrange the appointment and meet applicable professional and legal duties.

Do not send an identification document, hotel room number or detailed health information in the first message. Health data should only be shared when necessary for care and through the channel indicated by the professional.

Legal grounds

Depending on the operation, processing may rely on steps requested before a service agreement, performance of the requested care, legal or regulatory duties, exercise of rights, protection of health and a legitimate interest compatible with delivering and securing the website. Optional Google Ads and Google Analytics measurement relies on consent and may be refused or withdrawn.

Optional Google Ads and Google Analytics measurement

Google Ads and Google Analytics tags load only after “Accept measurement” is selected. When accepted, Google may receive technical data and identifiers to measure visits, campaign origin and clicks on WhatsApp links. The website sends only pre-approved page paths without URL parameters; it does not send Google message text, diagnosis, service selection or clinical information. Ads personalization, Google signals and enhanced conversions remain disabled. The WhatsApp click event sent to Google Analytics contains only generic page context and does not represent a confirmed patient, diagnosis or clinical outcome.

The choice is stored in this browser for up to 180 days and can be changed at any time through “Measurement privacy”. Refusing does not restrict access to the website or care. If measurement is refused, this controller does not load Google tags.

Sharing and external services

Technical data may be processed by Vercel, the hosting provider, for site operation, security and technical website metrics. This layer is separate from optional Google measurement. If measurement is accepted, Google processes Google Ads and Google Analytics data for the purposes described above. WhatsApp, email, Google Maps, Google Business and Instagram receive data when you open the relevant link or start contact, under each provider’s own policy. Personal data is not sold.

Retention and security

Technical records are retained by providers according to their operational and security periods. Appointment or care data is kept only as long as needed for the stated purposes and applicable professional, legal and regulatory periods. Reasonable minimisation, restricted access and security measures are used.

Your rights

Subject to applicable Brazilian law, you may request confirmation and access, correction, sharing information, anonymisation, blocking or deletion when applicable, portability under regulation, review of automated decisions, withdrawal of consent and information about the consequences of refusing consent. Some requests may be limited by legal, regulatory or permitted retention duties.

For official guidance in Portuguese, visit the Brazilian Data Protection Authority’s data subject page.

How to make a request

Email dr.richardlemos@gmail.com and describe the right you wish to exercise. Proportionate identity verification may be required to protect the data subject. Do not send a document copy unless specifically instructed.